International public affairs requires many tools to achieve success. From initial strategy to implemented tactics, a seasoned public affairs practitioner will walk you through a case study of an effective international public affairs campaign with practical lessons you can apply to your own international public affairs work. You’ll gain valuable insights on how to: Generate campaign ideas that relate to and support your business; Build a strategy that works for both internal and third-party stakeholders; Sell the concept to internal leadership; Manage partner relationships for maximum impact and effectiveness; and Measure and demonstrate success

This webinar will be held on November 7, 2017. The recording for this program will be sent approximately one week after the date of the webinar.