Taking It to the Top: Engaging Corporate Leadership in Public Policy
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In government relations, the gravitas and influence that a CEO, CFO or business head can bring to bear can make a tangible difference, but engaging senior leadership takes thoughtful and strategic planning. Knowing when, and when not, to involve the C-suite is critical, along with the diligent preparation needed to ensure that leadership is ready to participate at the highest level. This report, published by the Foundation for Public Affairs, looks at case studies from leading corporations that have successfully engaged leadership in public policy, often strengthening their roles as industry leaders in the process.