2017 Webinar Recording: Training Your Advocates to Be Storytellers
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Many organizations have used their grassroots advocates to lobby policymakers via email, calls, site visits and legislative office meetings. While organizations spend significant time training advocates on their policy issues, compelling storytelling is given less priority. If used properly, storytelling can help your policy message resonate with lawmakers and staff. During this webinar, you’ll learn how to: Train advocates to develop, craft and deliver a compelling advocacy story; Coach your advocates on how to relate their personal experiences to a policy issue; Identify advocates and supporters who have the best story to tell; Utilize tactics like role-playing to make your advocates more comfortable and to empower them to make their advocacy “asks” more personal
This webinar was held on September 21, 2017. The recording for this program will be sent approximately one week after the date of the webinar.
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950