2016 Webinar Recording: Issues Management Across Geographic Borders
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Critical to public affairs success is early identification, tracking, and management of public policy issues. Issues management (IM) is one of the best ways to make your public affairs work proactive, and to showcase the value of your function to the rest of the business. IM is even more crucial when your issues cross geographic borders. During this webinar, Sheree Anne Kelly, the Council’s Senior Vice President, covered best practices, including: Resources to help you track issues before they are at your doorstep; Methods for prioritizing issues to match business interests; Best practices and case studies for market-specific and global operations; Building an effective IM function that yields internal coordination and buy-in; Communication techniques to keep internal stakeholders informed and engaged; and Metrics and other tools for measurement
This webinar was held on October 26, 2016. The recording for this program was sent out approximately one week after the date of the webinar.
Author: Sheree Anne Kelly, Senior Vice President, Public Affairs Council |
Edition: 2016 |
Public Affairs Council
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