2016 Webinar Recording: Strategic Planning for International Public Affairs
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An increasing number of organizations are expanding their public affairs functions to foreign markets, and having a carefully thought-out cross-border strategy is key to successfully building your international presence. This webinar will cover the fundamentals of creating, implementing and managing an integrated international public affairs program away from your main office, including:
• Consistent integration of your core business message • Choosing the right structure for your international function • The difference between being a “local” and “global” organization for your clients and stakeholders • Effective strategies for cross-border coordination and issue management