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2016 Webinar Recording: Creating an Integrated International Public Affairs Campaign
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From strategy to tactics, a seasoned public affairs practitioner will walk you through a case study of an effective international public affairs campaign with practical lessons you can apply to your own international public affairs work. Through examination of this case study and an interactive question-and-answer session, you’ll gain valuable insights on how to work effectively with both internal and third-party stakeholders like NGOs, international media and community representatives by exploring how to: Generate campaign ideas that relate to and support the business; Sell the concept to internal leadership; Build a strategy that works for both internal and external stakeholders; Manage partner relationships for maximum impact and effectiveness; and Measure success

This webinar was held on January 13, 2016.
Author: David Verbraska, JD, Vice President
, Pfizer Inc. | Length: | Edition: 2016 |