2016 Webinar Recording: Measuring and Communicating the Value of Social Media for Public Affairs
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Ensuring that your key internal stakeholders have a clear understanding of the value your social media efforts bring to your organization requires effective measurement and communication. In this webinar, part of the Measuring and Communicating the Value of Public Affairs Webinar Series, we will discuss: Which measurement tools specific to social media provide the best insights; What the data provided by those tools is really telling you, including how to measure beyond simple likes, impressions and retweets; How to recognize when social media is actually changing the conversation and advancing business priorities; and Ways to package and share your “social media for public affairs” story with senior leadership and your advocate community to demonstrate why it is critical to your organization’s success.
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950