2020 Webinar Recording: Measuring and Communicating the Value of Your PAC
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Measuring your political efforts in a way that non-public-affairs functions can understand is critical to demonstrating the impact of your PAC and advancing your organization’s advocacy goals. And in an environment of increased skepticism around corporate political involvement, how you communicate with donors and eligibles is more important than ever. Learn how to tangibly demonstrate success to your internal and external stakeholders and show why a strong PAC is crucial to your organization.
Featured Topics and Speakers: Traditional and non-traditional metrics to measure PAC value Measurement tools that produce the types of data most valuable to stakeholders Strategies for defending your organization’s political engagement internally as well as externally Translating financial data into compelling collateral that will further highlight your PAC’s success
This webinar will be held on June 23, 2020. The recording for this program will be sent approximately one week after the date of the webinar.
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950