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Any organization without a crisis communications strategy is planning to fail. As more companies are asked to respond to political and social issues, organizations need to understand when, where and how to react.
In this program, you’ll gain insight into: - Creating a successful crisis communications plan and identifying potential pitfalls -Understanding the key stages in successful crisis communications -Distinguishing a “crisis,” “issue,” and a “complaint” and ensuring a proper level of response -Developing an integrated strategy focused on your organization’s priorities and that includes legal, corporate communications, public affairs and government relations stakeholders -Determining common issues in your industry and developing an appropriate response
This workshop was held on March 26, 2020. This recording has been made available following the all-virtual occurrence of the program.
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950