2016 Webinar Recording: Measuring and Communicating the Value of Public Affairs
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Calculating and articulating the value of your work isn't optional – it's a necessity. And doing that well can yield more resources, increased understanding of the function, and better internal support and collaboration. This webinar will showcase: Metrics that go beyond "activity counting", and get at how you're moving the dial on issues; Trends in measurement; The latest communication tools to showcase value, including sample dashboards; Data points that sell the case for your function and the work you do; How to generate hard numbers and calculate ROI; Tools to measure all of your internal and external resources; Benchmarking guidance; and Value propositions that resonate with senior executives
This webinar was held on September 7, 2016.
Author: Sheree Anne Kelly, Senior Vice President, Public Affairs Council |
Edition: 2016 |
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950