2016 Webinar Recording: Measuring and Communicating the Value of PACs
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Measuring your PAC efforts effectively is a critical step in ensuring that key internal stakeholders have a clear understanding of the value your PAC brings to your organization. But PACs must also develop an infrastructure for communicating and sharing your story to build support.
In this webinar, part of the Measuring and Communicating the Value of Public Affairs webinar series, we’ll discuss how best-in-class PACs measure success and share their story. We’ll cover: • New ways to demonstrate PAC growth and success that address both quantity and quality • Which measurement tools produce the types of data that are most valuable to internal stakeholders to show effectiveness and highlight future opportunities • How benchmarking your PAC against peers can help you win senior-level support, and the best ways to do so • How your PAC’s story can demonstrate to leadership and your PAC eligible community why a strong PAC is crucial to your organization’s success
This webinar will be held on June 28, 2016. The recording for this program will be sent approximately one week after the date of the webinar.
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950