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Growing Broad and Deep Grassroots: Competitive Advantage in the Political Marketplace
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This report takes a look at how companies and associations can operate successfully in those arenas where business and politics intersect. The report highlights successful approaches to:

  • integrating business strategy and public policy
  • targeting corporate constituency-building efforts
  • communicating with policy makers

Author: Michael D. Lord, Wake Forest University | Length: 18 | Edition: 2001 |