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Risk as a Social Phenomenon: New Strategies for Shaping Stakeholder Perceptions
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This report examines several facets of the current state, presents some traditional strategies for addressing risk and identifies some limitations of each, and proposes some guidelines for corporate and association public affairs executives to consider when communicating about issues of risk in this modern age of uncertainty.

Author: Wesley Jamison, Worcester Polytechnic Institute | Length: 15 | Edition: 2001 |