2016 Webinar Recording: Measuring and Communicating the Value of Federal Government Relations
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Ensuring that your key internal stakeholders have a clear understanding of the value your federal government relations efforts bring to your organization requires effective measurement and communication. This webinar, part of the Measuring and Communicating the Value of Public Affairs Webinar Series, will teach you:
• Metrics that go beyond federal-level legislative “wins” and “losses” • New ways to prioritize and quantify the value of stakeholder relationships • Which measurement tools produce the types of data that are most valuable to your organization’s leadership team • Which tools are best for evaluating the effectiveness of contract lobbyists • Benchmarking your program to gain senior leadership support and to find out which new strategies best-in-class FGR teams are employing
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950