2016 Webinar Recording: Obtaining Earned Media for Your Public Policy Agenda
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Why should you care about earned media?
Earned media can help your organization achieve its goals by presenting a neutral voice in the discussion on issues, improve your reputation among key stakeholders and provide new content for your social media feeds.
By growing your organization’s earned media coverage, you can increase awareness for your top public policy concerns, advocacy campaigns or corporate social responsibility efforts. Through news stories or features included in TV news shows, newspapers, blogs, radio shows or magazines, your organization can reach a whole new audience and hopefully shape your policy debate.
In this webinar, you will hear about strategies on: How to successfully work with journalists and editors to improve your media pitch; Developing a compelling op-ed and press release; and How to harness new stories in order to obtain increased media attention to your issue
Who will benefit the most by participating? Public affairs professionals and media managers tasked with communicating their organization’s policy, legislative and reputational objectives; Communications or digital media specialists who manage their organization’s media outreach; Grassroots or digital advocacy professionals responsible for improving their volunteers’, members’ or employees’ advocacy efforts; and Individuals seeking to improve their lobbying, communications or presentation skills
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950