2017 Webinar Recording: Strategic Planning for International Public Affairs
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Your public affairs function’s success in foreign markets depends on a carefully thought out cross-border strategy. In addition to reviewing model strategic plans, this webinar will cover the fundamentals of creating, implementing and managing that plan, including how to: integrate core business priorities with your function’s goals, develop and implement strategies that ensure effective cross-border coordination and issue management, engage senior leadership and key executives in your efforts, and determine metrics that showcase ROI to the business. This program is eligible for 1 core credit toward the certificate in Public Affairs Management.
This webinar will be held on November 16, 2017. The recording for this program will be sent approximately one week after the date of the webinar.
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950