2017 Webinar Recording: Metrics to Show Your Grassroots Value
If you are not logged in, you will see the non-member price.
Your grassroots program must show value to grow. Proving your worth can help you get resources, buy-in and recruit new advocates to your cause. But how do you measure the value of your grassroots initiatives? Going beyond just the number of letters sent to congressional offices, for example, is critical to show that your efforts are making an impact on key issues and are critical to the success of your organization. Join us to hear how grassroots programs can better leverage metrics, including a discussion of: The best ways to demonstrate how grassroots advocacy advances organizational priorities, how to measure the quality of your grassroots advocates and activities — not just the quantity, which measurement tools produce the types of data that are most valuable to internal stakeholders, including benchmarking tactics, and how to package and share your grassroots story with senior leadership, as well as your advocate community, to demonstrate why grassroots is crucial to organizational success
This webinar was held on July 25, 2017. The recording for this program will be sent approximately one week after the date of the webinar.
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950