2017 Webinar Recording: Measuring and Communicating the Value of Your PAC
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Do you know how to show the true value of your PAC to internal stakeholders?
More than just measuring dollars raised and participation rates, there are other ways to measure the value the PAC brings to your organization. Doing so is critical to ensuring that key internal stakeholders have a clear understanding of what the PAC contributes. Join us to hear how best-in-class PACs are measuring success and how they develop an infrastructure for communicating and sharing their story to build continued support of their efforts.
In this webinar, we’ll cover: • The best ways to demonstrate both PAC growth and your own success that address both quantity and quality • Which measurement tools produce the types of data that are most valuable to internal stakeholders to show effectiveness and highlight future opportunities • How to use benchmarking data from other PACs in your own reporting and measurement • How your PAC’s story can demonstrate to leadership and your PAC eligible community why a strong PAC is crucial to your organization’s success
Public Affairs Council
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