2020 Virtual Workshop Recording: Media Training for Public Affairs
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Reporters have a plan for every interview. Do you have a plan for going on the record? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations experts will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople.
In this program, you’ll learn how to: • Develop a media relations strategy for proactive and reactive coverage • Navigate friendly and hostile interviews • Find the right outlet for your story and create a compelling pitch • Understand common misconceptions about the media and the truths behind them
This workshop will be held on August 25, 2020. The recording for this program will be sent approximately one week after the date of the workshop.
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950