2021 Webinar Recording: Re-Engaging Lapsed Members
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Retirements, displeasure, logistics or budget concerns are typical reasons a PAC member might have lapsed. Don’t leave this group out when evaluating your target areas for engagement. Lapsed members are an important audience since they already have basic awareness of the PAC. Join us to learn ways to build on that knowledge and capture the attention of lapsed members as part of your PAC building strategy.

This webinar will cover:
• The importance of identifying and understanding why a member lapsed
• Strategies for addressing their concerns head on
• How to re-educate on the importance of the PAC and address any misconceptions
• Creative ways to personalize your outreach to this audience

This webinar will be held on December 8, 2021 The recording for this program will be sent approximately one week after the date of the webinar.
Author: | Length: | Edition: 2021 |