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Politics Matters! Getting Your Employees to Believe It
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This report at how Chrysler Corporation conducted its highly successful 1996 year-long, company-wide political education program Campaign '96: Drive the Vote. The paper also contains a synopsis of what DaimlerChrysler has done in the years since Campaign '96 to solidify employee political involvement and an appendix containing additional resources for developing your company's grassroots political education program.

Author: Linda Becker, DaimlerChrysler Corporation | Length: 13 | Edition: 2000 |