2016 Webinar Recording: Online Influencer and Stakeholder Mapping
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Are you connecting with opinion leaders and influence leaders in your industry?
Online influencers and stakeholders are powerful voices on the issues your organization is most concerned about. They might include the more traditionally targeted groups like journalists and policymakers but now have also expanded to include bloggers, academics, policy experts, trade association executives, activist shareholders and concerned citizens. If successfully identified, online influencers can provide critical grassroots support for your organization advocacy efforts.
Learn how to identify, monitor and leverage these individuals during this webinar, which will provide insights into: Identifying digital influencers who can shape your organization’s policy issues or online reputation and building a system to monitor and engage with them; Developing a system to rank and detect influencers who have a high level of interest in your policy areas; Learning how to leverage your personal and online relationships for enhanced grassroots advocacy; Developing and maintaining an influencer matrix to keep your contacts or influencers organized and structured; and Which online tools can help you manage the stakeholder management process
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950