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2016 Webinar Recording: Using Surveys and Focus Groups to Target Your PAC Efforts
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Are your employees or members disconnected from the PAC? Do they understand what a PAC is and what it contributes to your organization and industry?

Surveys and focus groups have significantly boosted some PACs’ participation and receipts. They can help a PAC understand not only what they have to educate their eligibles about, but what benefits and information are incentives for people to join the PAC and stay engaged. Rather than acting blindly, using these tools strategically can help you reconnect with your community.

We’ll discuss: What goes into an effective PAC survey and whether to target current PAC members, non-members or both; Hosting focus groups with key employees to help you understand current perceptions; Incorporating employee suggestions and incentives; and Adjusting your member campaign to match industry and company priorities

This webinar was held on May 19, 2016.

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