2016 Webinar Recording: Employee Engagement for CSR
If you are not logged in, you will see the non-member price.
A major component of today’s corporate social responsibility (CSR) programs is employee engagement. Employees are prime ambassadors for your brand and are critical messengers for what you stand for and what you do. As a result, actively incorporating them into your CSR programs is critical for ensuring your success.
Additionally, engaged employees are typically more productive, more likely to stay with their employer and more customer focused – leading to increased profitability for the company. Getting those employees engaged via some or all of your CSR strategies is an excellent step to secure a happier, more knowledgeable base of brand ambassadors who are proud to spread the positive word about their employer.
To help you achieve that, our webinar will share high-level strategies to: Connect employee engagement to the company’s mission and culture Discuss a variety of ways that employees can be engaged in your CSR programs, from volunteerism and community giving to stakeholder engagement and communications Communicate those engagement opportunities to encourage greater employee involvement Measure results to improve and guide your program
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950