2016 Webinar Recording: How Analytics Can Help Grow Your PAC
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With the wealth of information available today, PACs have a tremendous opportunity to learn about their donors, potential donors and the strategies that work. Knowing and understanding this information can have a big impact on your fundraising success.
In this webinar we examined how analytics is changing PACs and how you can use it in your program, too. Speakers discussed:
• Tactics for collecting data to help fine-tune your communications efforts • Ways to use tools and technology to assist you in compiling and analyzing information • How to develop targeted messaging from information and demographics about your various eligible groups • Case studies of successful PACs using data analysis to further their fundraising efforts, target their message and build a strong PAC base
This webinar was held on October 20, 2016. The recording for this program was sent approximately one week after the date of the webinar.
Public Affairs Council
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