2016 Webinar Recording: Measuring and Communicating the Value of State Government Relations
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Ensuring that your key internal stakeholders have a clear understanding of the value your state government relations efforts bring to your organization requires effective measurement and communication. This webinar, part of the Measuring and Communicating the Value of Public Affairs Webinar Series, will teach you: Metrics that go beyond state- and municipal-level legislative wins and losses, including value added for the FGR team and other functions; New ways to prioritize and quantify the value of stakeholder relationships; Which measurement tools produce the types of data that are most valuable to internal stakeholders; Which tools are best for evaluating the effectiveness of consultancies across various states and regions; Which strategies best-in-class state and local government relations teams are employing; and How to benchmark your program to gain support
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950