2016 Webinar Recording: Measuring and Communicating the Value of Grassroots
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Ensuring that your key internal stakeholders have a clear understanding of the value your grassroots efforts bring to your organization requires effective measurement and communication of outcomes. This webinar, part of the Measuring and Communicating the Value of Public Affairs Webinar Series, will teach you: The best metrics for demonstrating how grassroots advocacy advances organizational priorities; How to measure the quality of your grassroots advocates, not just the quantity; Which measurement tools produce the types of data that are most valuable to internal stakeholders; What best-in-class grassroots programs are doing; How to benchmark your program to gain support; and How to package and share your grassroots story with senior leadership and your advocate community to demonstrate why grassroots is crucial to organizational success
This webinar will be held on September 20, 2016. The recording for this program will be sent approximately one week after the date of the webinar.
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950