2016 Webinar Recording: Social Listening: How to Catch an Issue Before It’s a Crisis
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What is social listening — and how can it help you manage your organization’s online reputation?
“Big” brands have used social listening tools to monitor consumer conversations for several years now. But today, companies and trade associations across all sectors have begun to utilize those same tools to monitor policy and political discussion online, identify trends and pre-empting crises. In this webinar, you will learn about the cutting-edge technologies that can help your organization not only listen to online conversations about key issues and public policy concerns, but also respond and communicate swiftly and successfully with the public, policymakers and the media. You’ll find out: How to find, identify and track key online supporters, influencers, policymakers, opponents and target audiences; How to determine your organization’s target keywords so you can track the correct policy discussions online; and Which social media comments warrant a response and when to leave them alone
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950