2017 Webinar Recording: Communicating the Value of Online Advocacy and Social Media for Public Affairs
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To get buy-in for and to grow your digital advocacy programs, it’s critical that you demonstrate their power and effectiveness.
Effective measurement and reporting are crucial elements to ensuring your efforts are both properly recognized and aligned with your overall government affairs and public affairs strategy. Key internal stakeholders should have a clear understanding of the value your social media and online advocacy efforts bring to your organization. But which metrics really communicate the ROI of these efforts?
In this webinar, we will discuss:
• Benchmarking and goal-setting for digital and social advocacy campaigns • Understanding how to measure beyond simple likes, impressions and retweets • Finding digital measurement tools that provide specifically tailored insights and help you identify when your tactics are advancing your public policy or reputational priorities • How to package your “social media for public affairs” story to better report back to your senior leadership or your advocate community
This webinar was held on June 21, 2017. The recording for this program will be sent approximately one week after the date of the webinar.
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950