2017 Webinar Recording: Conducting a PAC Communications Audit
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Are your PAC communications ready for 2018? Telling your PAC story in the right way is critical in educating and engaging your PAC audience and getting them to give. But refreshing your PAC communications materials is easier said than done. With a busy 2018 only a few months away, now is the time for a thoughtful review of what’s working and what isn’t. Join us to learn how to identify your communications’ shortcomings to help you tell your story in a different way. We’ll talk about basic and advanced steps to auditing your strategy and how to implement incremental — or perhaps wholesale — change. Speakers will discuss: How the audit process works: Which materials to look at, which components to assess and who should be part of the discussion, the best ways to understand which communications options will help you achieve your goals, finding ways to tell a cohesive and creative story by making sure all components of your communications fit together and contribute to your larger outreach, fundraising and transparency efforts This webinar is worth 1 credit toward the Certificate in PAC & Grassroots Management.
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950