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2017 Webinar Recording: Leveraging Facebook and Instagram for Advocacy
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Are you using the world’s largest social network to engage your key advocates and influencers?

While many other social media channels have seen significant growth in recent years, Facebook still laps the field, with 72% of U.S. adult internet users on the platform. In addition to its broad user base, Facebook has improved the ways you can share interactive and engaging content — from live-streaming video to instantly loading articles right in your news feed. Public affairs professionals should stay current on how they can use Facebook and its sister platform, Instagram, to increase advocacy engagement or grow awareness around your crucial public policy issues.

During this webinar, we will discuss: The latest features and functions on Facebook and Instagram that may help you boost your organization’s online engagement; How to develop public affairs content to match your audience and the platform; Using Facebook’s advertising platforms to target key influencers, potential new advocates or policymakers; and Tactics for measuring engagement to show the value of your efforts.

This webinar was held on October 23, 2017.
Author: | Length: | Edition: 2017 |