2017 Webinar Recording: Leveraging LinkedIn for Advocacy and Reputation Management
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Find — and connect with — your supporters through the world’s largest professional network.
LinkedIn boasts a network of over 425 million professionals globally, with over 125 million users in the United States who encompass a wide range of companies and industries. Most professionals know LinkedIn as a powerful job search tool, but when leveraged effectively, it creates opportunities to find, reach and engage advocates, recruit supporters, and connect with D.C. influencers. The platform also offers valuable opportunities to highlight you or your organization’s executives as thought leaders on key policy and industry issues.
How can you best use LinkedIn for public affairs? In this webinar, we’ll discuss: Tactics for effectively managing your organization’s Company page and developing a content strategy that fits the platform; Strategies to successfully position your organization’s leaders on LinkedIn; How to craft a successful post on Pulse, LinkedIn’s news and blogging platform; and Leveraging LinkedIn’s powerful advertising platform for sponsored posts or InMail campaigns.
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950