2017 Webinar Recording: Online Influencer and Stakeholder Mapping
If you are not logged in, you will see the non-member price.
Is your organization identifying, monitoring and leveraging key stakeholders and online influencers? Opinion leaders and key online figures can be powerful advocates for or against the issues your organization is most concerned about. It is vital for organizations to efficiently monitor and identify targeted groups such as journalists, policymakers, bloggers, academics, activist shareholders and concerned citizens. Once those influencers are identified, your organization can build relationships with them and, perhaps, get them to provide critical grassroots support for your organization’s advocacy efforts. Join us for this in-depth webinar, which will provide insights into: Determining which digital influencers can shape your organization’s policy issues or online reputation and building a system to monitor and engage with them; Learning how to leverage your organization’s existing online relationships for enhanced grassroots advocacy; How to manage your key relationships, including online and offline tools (e.g., influencer matrices)
This webinar will be held on November 9, 2017. The recording for this program will be sent approximately one week after the date of the webinar.
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950