2019 Webinar Recording: Measuring and Communicating Digital Metrics
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Demonstrating digital's return on investment can often be a challenge. Join us to learn how to monitor, measure, and report out your digital metrics for both communications and advocacy campaigns. Reporting your digital advocacy results to senior management can be a challenge. Unfortunately, there is no silver bullet, but this webinar will tackle how to both collect the data you need, and how to package it together for impact. Our digital communications presenters will address: An overview of best-in-class tools for monitoring your digital campaigns Moving beyond “just measuring” to actively optimizing your efforts during the campaigns Red flags that you should be aware of when monitoring campaigns Building reports that convey impact and tell a story
This webinar will be held on July 24, 2019. The recording for this program will be sent approximately one week after the date of the webinar.
Public Affairs Council
U.S. office: 2121 K St. N.W., Suite 900, Washington, DC 20037 | Phone: 202.787.5950